Equipment / catalogue + service
A deep product catalogue and service-led website for specialist survey and laser equipment, connecting equipment discovery with quote and workshop support.
Overview
A substantial redesign and rebuild for a specialist equipment business. The site brings a large catalogue into a clearer category structure, adds product search and quote-basket journeys, and ties product pages directly into service, repair and calibration support so sales and aftercare feel like one system.
Omega Laser Services needed a clearer digital front end for a specialist business covering equipment sales alongside service, repair and calibration.
A large specialist catalogue can become difficult to browse quickly, while the after-sales workshop side of the business is just as important as product discovery. Those journeys needed to feel connected rather than bolted together.
Align Digital rebuilt the site around clearer product categories, search and quote journeys, then connected product content to the relevant service, repair and calibration routes. The result is a site structured around how customers actually find equipment and support.
The website now gives the business a stronger platform for both product enquiries and workshop services, with a structure that can keep expanding as the catalogue and service offering grow.
Need something similar?